Arakawa Launches a New Visual Identity for the Next 50 Years

Arakawa & Co., Ltd. has introduced a new corporate logo and visual identity (VI) as part of its brand strategy for the next 50 years.
The new visual identity will be introduced gradually, starting March 17, 2026.
▶Press Release（PDF）

A New Visual Identity



Founded in 1973 by Dr. Hideo Arakawa under the philosophy of “creating what does not yet exist,” the company has developed hardware systems based on wire suspension technology.

In 1975, Arakawa developed ARAKAWA GRIP, the world’s first adjustable wire gripper mechanism. Since then, this core technology has enabled a wide range of systems, including display wire systems, picture hanging rails, architectural wire railing systems, and suspension hardware for lighting fixtures.

Today, Arakawa products are used in more than 30 countries, supporting architectural and exhibition spaces around the world.

After more than 50 years of innovation, Arakawa is entering a new stage of growth. While exploring new applications in the domestic market, the company will further strengthen its global expansion and broaden the possibilities of its suspension technologies.

The renewed visual identity symbolizes this commitment to the future.

New Brand Expression

A Mark – Continuing Our Corporate Symbol
The A Mark, which has represented Arakawa since its founding, will continue to be used as the company’s corporate symbol. It reflects the trust, precision, and craftsmanship that define the Arakawa brand.

New Symbol: Hanging Colon
A new symbol called the “Hanging Colon” has been introduced. Inspired by the semicolon, the symbol represents connection—linking people, companies, and ideas. Its form also references the structure of Arakawa’s core technologies, the gripper and hook.

New Tagline
hanging all possibilities;

This tagline expresses Arakawa’s vision for the next 50 years: expanding the possibilities of space through suspension technology and supporting creativity around the world.

New Logotype
The new ARAKAWA logotype is based on a standard typeface designed for global readability.
It ensures high visibility across both digital and printed media while expressing the reliability and technical precision of the Arakawa brand.

Design by Kairi Eguchi
The new visual identity was designed by Kairi Eguchi, an Osaka-based designer.

Over a period of approximately two years, Arakawa worked closely with Eguchi to discuss the company’s vision for the next 50 years.
Through these discussions, a clear direction emerged: to create new connections beyond conventional boundaries and to expand into new fields by building upon the technologies the company has developed over the years.

For the past five decades, Arakawa’s core technology, ARAKAWA GRIP, has played an important role in supporting creative environments.
Now, after more than 50 years since its founding, the company is taking the next step forward.

By connecting people, companies, and ideas, Arakawa aims to enhance creativity and support limitless possibilities through its suspension technologies. The renewed visual identity represents this commitment to the future.Kairi EGUCHI
Born in Osaka, Japan. Based in Japan, centered in Asia, designs many furniture, general goods, and electrical appliances. Have exhibited at many exhibitions overseas like SALONE SATELLITE(MILAN ITALY 2012/2015/2016)、EAST DESIGN SHOW(SHANGHAI CHINA 2016)、TAIWAN CREATORS EXPO(TAIPEI TAIWAN2015), Interior lifestyle Talents(TOKYO JAPAN 2013) and etc.